Fresha alternative

Love the software. Not the commission.

Fresha is a capable platform, and plenty of businesses are happy there. But if the marketplace commission, metered messages, and add-on pricing wear on you, Calenxo is the flat-priced, own-your-brand alternative.

14-day free trial. No credit card required. Import your clients by CSV.

Side by side

Fresha vs Calenxo, the short version

Fresha details reflect their published pricing and product as of July 2026; check fresha.com for current terms.

Fresha
Calenxo
Base price
$19.95/mo solo, $14.95 per team member/mo
$10/mo (up to 3), $39/mo (up to 10), $99/mo unlimited
New-client fees
One-time 20% commission on new clients from their marketplace
0% commission, no per-client fees
AI booking assistant
AI Concierge add-on at $99.95/mo
WhatsApp AI receptionist included in every plan
Messaging costs
Metered SMS/WhatsApp/email beyond small allowances
WhatsApp and email notifications included
Client accounts
Clients book through Fresha's site with Fresha accounts
Your booking page, your branding, your custom domain
Public API and widget
No public API, no embeddable widget
Open API, webhooks, and an embeddable booking widget
Consumer marketplace
Large beauty marketplace that can bring new clients
No marketplace: built to grow your own brand instead

Fresha is a trademark of its owner. Calenxo is not affiliated with Fresha. Figures may change; verify current pricing with each provider.

Do the math

What a 5-person salon actually pays

Subscriptions only, before payment processing on either side.

On Fresha

~$75/month

  • 5 team members at $14.95 each
  • + 20% one-time commission on each new marketplace client
  • + metered texts and WhatsApp beyond the allowance
  • + $99.95/mo if you want the AI Concierge

On Calenxo

$39/month flat

  • Up to 10 team members, every feature included
  • 0% commission, your clients stay yours
  • WhatsApp and email notifications included
  • WhatsApp AI receptionist included

The headline difference

Their AI is an add-on. Ours is the product.

Calenxo's WhatsApp AI receptionist answers enquiries, checks real availability, books, reschedules, and hands over to a human when needed. It ships in every plan, including the $10 one, because an unanswered message is the most expensive thing in your business.

  • Included in every plan, no $99.95 add-on
  • Native to WhatsApp, where your clients already are
  • Grounded in your live calendar, never guessing
C

Your Business

online

Hi! Do you have anything open tomorrow afternoon?
Hi Sam! Yes, we have 2:30 PM or 4:00 PM open tomorrow. Would either work for you?
2:30 works. Same as last time please
Done! You're booked for tomorrow at 2:30 PM. We'll send you a reminder beforehand. See you then!

Illustration of the Calenxo AI assistant

Fair is fair

When Fresha is the right choice

An alternative page you can trust has to say this part too.

Fresha runs one of the largest beauty and wellness marketplaces in the world. If your chairs are empty and you want a marketplace to send you strangers, that discovery engine is real value, and the 20% new-client fee may be worth it to you.

Fresha also goes deeper than Calenxo on retail inventory, integrated card terminals, and lending. A large multi-location operation built around those tools has good reasons to stay.

Calenxo is for businesses that want to own their brand and their client relationships, pay a flat price for software, and put an AI receptionist on the channel their clients actually use. If that is you, the trial takes an afternoon.

See it running

A real salon day in Calenxo

Calenxo calendar with a fully booked day across five stylists

FAQ

Frequently asked questions

Why do businesses look for a Fresha alternative?

The most common reasons we hear: the 20% new-client commission, metered messaging costs, paid add-ons stacking on top of the subscription, clients being pushed to book through Fresha's marketplace instead of your own brand, and the lack of a public API. If none of those bother you, Fresha is a capable product.

Is Calenxo cheaper than Fresha?

For most teams, yes. Calenxo is a flat $10, $39, or $99 per month by team size, with every feature included and no commission. Fresha charges $14.95 per team member per month plus payment processing, a 20% one-time fee for new marketplace clients, metered messages, and paid add-ons. A 5-person team on Fresha pays about $75 monthly before any add-ons; on Calenxo it is $39 total.

Does Calenxo have a marketplace like Fresha?

No, and that is deliberate. Fresha's marketplace can bring you new clients, but those clients belong to the marketplace and cost a 20% commission. Calenxo grows your own booking channel: your page, your WhatsApp number, your Google presence, your client list.

Can I migrate my client list from Fresha?

Yes. Export your clients from Fresha as a CSV and import them into Calenxo. Services, team members, and business hours are set up in the guided onboarding wizard, and most businesses are live the same day.

What does Calenxo include that Fresha charges extra for?

The AI booking assistant (Fresha's AI Concierge is $99.95/mo), WhatsApp and email notifications (metered on Fresha), and every reporting and marketing feature in the box. Calenxo has one price per team size, nothing else to unlock.

Where is Fresha genuinely stronger?

Fresha is a mature product with a large consumer marketplace, deep retail and inventory tooling, integrated card terminals, and lending products. If marketplace exposure and in-house fintech are the core of how you want to grow, it deserves a serious look.

Try the alternative for 14 days

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